Create a Brochure about a Business.
Sometimes you don’t need a whole book to tell you how to do something. Companies often write simple instruction sheets or brochures that outline how to assemble their product or how to use it properly.
These types of brochures tell how to do something or explain how something works using simple descriptions, diagrams, or lists of steps. They are intended for readers who don’t need to know absolutely everything on a subject but do need the basics.
Create a brochure about _________________________________________________ (fill in selected or assigned process/project) that educates, explains, or instructs. The brochure is not an in depth study of a topic but it should give enough information that the reader can perform the task or understand the process.
In addition to what your brochure says, you must decide the best format to present your information. Different formats work best for brochures with lots of text, lots of pictures, small blocks of text, lists, charts, or maps. You’ll need to find the format that works best for your information.
- First, write down what you need to accomplish with your brochure. What process are you explaining? What task should the reader be able to accomplish after reading this brochure?
- Look at sample brochures you or your class collected. Identify those that have a style or format you might like to imitate or borrow. See how much detail each type of brochure includes.
- Research your topic. Use the materials provided in the classroom or from other sources to gather more details about your topic. If you are explaining a process, decide what background information the reader will need. If describing a task, will you need a list of parts or supplies? Must the steps in the project be completed in a certain order?
- Using the Brochure Checklist, list the major components of your brochure. Mark out any components you wish to omit from your brochure. Write headlines and subheads. Write the descriptive text. Make lists.
- Sketch out some rough ideas of how you want your brochure to look—including any graphics you think you want to include. Try out different formats to fit your text. Edit your text to fit your layout. Experiment.
- Using the page layout software available to you, transfer your rough sketches to the computer. Your software may have templates or wizards that will provide you with even more ideas.
- Print your final design and fold as necessary.
Many of the items in this list are optional. You must decide which ones are appropriate for your brochure.
- Name of Location, Business or Organization.
- Phone Number.
- Fax Number.
- Email Address.
- Web Page Address.
- Headline that creates curiosity, states a major benefit, or otherwise entices the reader to open and read your brochure.
- Headline that states the name of the Product, Project, or Described Process.
- Short, easy to read blocks of text.
- Lists, charts.
- Order form
- Product Description
- Key Benefits (2-4).
- Instructions, steps, parts (for a procedure, to assemble a product, etc.)
- Biography (of business owner, key members of organization, officers, etc.).
- Mission Statement.
- Graphic Image(s) (including purely decorative elements).
- Photographs of product, place, people.
- PhotoShop Background
- Diagram, flow chart.
- Call to Action (What you want the reader to do: call, visit, fill out a form, etc.)
Checklist for a Brochure about a Place or Business
These are a few things to look for specifically related to brochures about a place. Not all will apply to your brochure.
- Does the brochure give enough information that the reader knows where to find this place? (Map, directions)
- Does the brochure tell what is significant about this place (historical importance, tourist attractions, famous residents, significant industries, etc.)?
- Are there interesting pictures? (Pictures with people are usually more effective but pictures of well-known landmarks or beautiful scenery can work with or without people in the photos)
- Are the pictures or clip art useful? Do they help to tell the story or do they just seem to be filling up space?
- Does the brochure make the reader want to visit this place or inquire (if that is the purpose of the brochure)?
- Does the brochure make the reader want to avoid this place (if that is the purpose of the brochure)?
Checklist for a Brochure about an Organization or Business
These are a few things to look for specifically related to brochures about an organization. Not all will apply to your brochure.
- Does the brochure give the name of the organization?
- Is the purpose of the organization clearly stated?
- Does the brochure list the business services?
- If appropriate, is there a calendar of events or sales?
- If the business has a product or service that it sells (or gives away) is that in the brochure?
- Does the brochure state the order form?
- Does the brochure tell how to contact the organization?
- Are the most important features of the business highlighted?
- Does the brochure make the reader want to find out more about the product?
Your teacher and your classmates will use the criteria listed in the Brochure Checklist (attachment A) accompanying this lesson to see how well you have presented your Business. You will be using the same criteria to judge the work of your classmates and providing input to your teacher. Not everyone will agree on the effectiveness of a single brochure but if you have done your job well, most readers will agree that your brochure gives them the information they want and need and is easy to follow. For how-to type brochures your teacher may have other students follow your instructions to complete your project or task. If most students can easily follow your instructions, you’ve probably done a good job.
The brochure as an educational or instructional device must present information in a clear, organized manner. It should give enough information that the reader can understand the process or reproduce the project. When explaining a process or telling how to build or assemble a project, the format of the brochure is especially important. You will probably want to present information in a chronological (1, 2, 3…) order. In explaining a complicated process you need to boil it down to its most important elements—leave lengthy explanations and detailed descriptions for the textbooks and research papers.