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Commercial Arts

 

Project 1

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Art, A/V Technology and Communication career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Art, A/V Technology and Communication career cluster.


 

Below are the commercial arts Frame work and the Photoshop Rubric for this assignment

Content: Intro to Elements of Art and Design

Engagement: What are the elements of Art and the principles of design?

Goals: Art 1: Understanding and applying media, techniques, and processes. Upon completion, students will be able to critique a work of art that incorporates the elements of art and the principles of design.


 

Michelangelo is quoted as saying, “A man paints with his brains and not with his hands.”

This quote really sums it up.  You MUST have knowledge in order to create good artwork.  It is not just skill.  You must also have some sense of understanding the basic concepts or fundamentals of art making in order to become a great artist.

Understanding the elements of art and how to use them is the first step to producing quality art.

Artists learn to exploit the elements of art in their works, using them to make important decisions during the creation process.

Quality art is never an accident.  Instead, it is the result of intelligent decisions executed with skill.


 

Element of Art: Line, Shape, Form ,Value  ,Space   ,Color   ,Texture

Principles of Design: Balance, Proportion, Unity, Harmony, Variety, Emphasis, Rhythm,  and Movement

The principles of art generally deal with the way the elements of art are composed within the work of art. So, the principles of art typically deal with composition. The principles tend to be more fluid than the elements meaning that opinions vary on what the principles really are.   I suggest that there are eight concrete principles of art, and few others that would be considered art fundamentals.  The eight principles of art are balance, proportion, unity, harmony, variety, emphasis, rhythm,  and movement.  All of these principles clearly deal with the placement of elements within artwork.

Composition – The way visual elements are positioned in a work of art.  Composition is highly dependent on the use of the principles of art.

Contrast– refers to difference between elements or subjects within a work of art.  Contrast can be created through variety within the elements of art. (i.e. value, color, texture)  Contrast can used to create a focal point or area of interest in an artwork.

Dominance – refers to one area of a work of art that is visually heavier demanding more attention.  Dominance is closely related to emphasis.

Content– refers to the message or meaning within an artwork.

Aesthetics – refers to the artwork’s visual attraction or beauty.

Art Criticism – An organized approach to evaluating artwork. (Description, Analysis, Interpretation, and Evaluation)

Symbolism – Using visual objects or arrangements to represent an alternate meaning.

 


 

Activity:

Assignment 1:  Students will write by critique a work of art that has interesting use of the element of art and design principles.

Assignment 2: Design Project: A client needs 5 separate logo for their tutoring, hair / make-up, t-shirt and car business. You are to sketch out one concept idea that includes two element of art and two design principles. You must also present your concept to the client.

 

VOCABULARY: Element of Art: Line, Shape, Form ,Value  ,Space   ,Color   ,TexturePrinciples of Design: Balance, Proportion, Unity, Harmony, Variety, Emphasis, Rhythm,  and Movement

Closing: Students will share their evaluation of the artwork by Mr. Parris.

Assessments: Students will also turn in their typed essay and resume for a final grade for week one.

Project 2

Content: Intro to Elements of Art and Design

Engagement: What is the difference between vector and Bitmap files? Why are logos important?

 

 

Bitmap (or raster) images are stored as a series of tiny dots called pixels. Each pixel is actually a very small square that is assigned a color, and then arranged in a pattern to form the image. When you zoom in on a bitmap image you can see the individual pixels that make up that image. Bitmap graphics can be edited by erasing or changing the color of individual pixels using a program such as Adobe Photoshop.

 

Vector images have some important advantages over bitmap images. Vector images tend to be smaller than bitmap images. That’s because a bitmap image has to store color information for each individual pixel that forms the image. A vector image just has to store the mathematical formulas that make up the image, which take up less space.

Test your logo Skills Game

http://www.guessthelogo.com/

Goals: Art 1: Understanding and applying media, techniques, and processes. Upon completion, students will be able to critique a work of art that incorporates the elements of art and the principles of design.


Did you notice any design principles or element of arts with in the logos?


Element of Art: Line, Shape, Form ,Value  ,Space   ,Color   ,Texture

Principles of Design: Balance, Proportion, Unity, Harmony, Variety, Emphasis, Rhythm,  and Movement

Activity:

Teacher Demo on using the Mac Computers: Open files, Guest User, Saving Files, Shut Down Computers, Workflow, etc.

Assignment 1:
Design Project: 
A client needs 5 separate logo for their tutoring, hair / make-up, t-shirt and car business. You are to sketch out one concept idea that includes two element of art and two design principles. You must also present your concept to the client. Why you created the logo in that particular style?

Assignment 2: If you had to start a business tomorrow what kind of business would you create? Remember your business must be realistic to start right away.
What kind of logo would you create for your business? Sketch out a concept for your business.

Assignment 3. Using Adobe Illustrator students will use the pen tool to create the following shapes and lines.

video-logo

 

 

 

 

Assignment 4: Teacher Logo demo in Illustrator

video-logo

 

 

 

 

Explain your color and composition selection to the client.

 

VOCABULARY: Element of Art: Line, Shape, Form ,Value  ,Space   ,Color   ,TexturePrinciples of Design: Balance, Proportion, Unity, Harmony, Variety, Emphasis, Rhythm,  and Movement

Closing: Students will share their logo business concept with the class.

Assessments: Students will also turn in their typed essay and resume for a final grade for week one

Project 3

Logo Design

Student Outcomes: Apply various lines and shapes to create their logo.

Use Illustrator to create logo

Objectives and Goals

  • Students will describe the process of designing logos.
  • Students will create an effective logo design.
  • Demonstrate proper knowledge of the tools of industry, standard software for modification of digital images at a proficient or advanced skill level for preproduction, production and publishing.

Step One: Students will learn about logo design and the steps to creating a logo.  They will then brainstorm ideas for their own logo and create the logo using Adobe Illustrator.

Step Two:  Students, take notes using a thinking map (linked below) while watching the “How to Create a Logo” video (link below):

Step Three: Students will sketch out 6 Logo Concept for their one logo concept.

Video Logo

video-logo

Activity Overview / Details

 Students will take their ideas from the brainstorming packet and practice manipulation the letters, words and shapes in three Adobe Illustrator logo assignments that are attached.  The files show students examples on one side and then they will manipulate the type, words and images on the other side.

Key Note: Logo must have two colors and demonstrate use of the element of art and design principles

The key to success is hard work, accountability, self determination (ownership), and setting prioritizing goals. BUILD… ACCELERATE… SUSTAIN…

Turn in your HW: Continue to sketch out your concept logo.

Assessments: Check for student understanding through a performance base studio work and Portfolio.

Project 4

Logo Design Continue

Student Outcomes: Apply various lines and shapes to create their logo.

Use Illustrator to create logo

Objectives and Goals

  • Students will describe the process of designing logos.
  • Students will create an effective logo design.
  • Demonstrate proper knowledge of the tools of industry, standard software for modification of digital images at a proficient or advanced skill level for preproduction, production and publishing.

Step One: Students will learn about logo design and the steps to creating a logo.  They will then brainstorm ideas for their own logo and create the logo using Adobe Illustrator.

Step Two:  Students, take notes using a thinking map (linked below) while watching the “How to Create a Logo” video (link below):

Step Three: Students will sketch out 6 Logo Concept for their one logo concept.

Video Logo

video-logo

Activity Overview / Details

 Students will take their ideas from the brainstorming packet and practice manipulation the letters, words and shapes in three Adobe Illustrator logo assignments that are attached.  The files show students examples on one side and then they will manipulate the type, words and images on the other side.

Key Note: Logo must have two colors and demonstrate use of the element of art and design principles

The key to success is hard work, accountability, self determination (ownership), and setting prioritizing goals. BUILD… ACCELERATE… SUSTAIN…

Turn in your HW: Continue to sketch out your concept logo.

Assessments: Check for student understanding through a performance base studio work and Portfolio.

Project 5

Business Card Design

Student Outcomes:

Business Cards
You are to create 2 business cards promoting you as an Artist, Business owner, Graphic Designer or President of your own Design Company.  You may use the logo that you created in lesson 2-3.
Step 1
Open Adobe Photoshop.  Create a new project that is 2 inches tall by 3.5 inches wide 150 resolution.
Each business card is to be 2 inches tall by 3.5 inches wide.  Each card must have your name, a company name, a title for you, a fake phone number, fake e-mail address, and the address of your weebly page.  You must also include some of your images or a stamp that you have created for your card.  Think about the elements of art including color, shape and space.

Step 2
When you finish the business cards, save each card as a .jpeg, medium quality. Upload to Edmodo.com

 

The key to success is hard work, accountability, self determination (ownership), and setting prioritizing goals. BUILD… ACCELERATE… SUSTAIN…

Engagement:

Activity:
 Students will create a business card in photoShop. The layout should follow the steps below.


Student Sample Final Assignment

 

Closing: Students will share their ABC Photos with the class.

Assessments:

Check for student understanding through a performance base studio work and Portfolio.

http://parafruiteducation.org/?p=2284

Project 6

Bell Ringer: Kahoot.it pin # Students will test their knowledge in PhotoShop.

https://getkahoot.com

Student Outcomes: Students will begin the practice test online at Certiport. Please use the link to access the online practice test.

https://www.certiport.com/portal//Pages/TakeAnExamLogin.aspx

Once students have completed the test please log in your score on the data board.

Studio Work Continue Lesson

Activity:

1. Certiport Practice exam.

2. Asignment Project- Brochure layout:

BROCHURE STEPS: http://parafruiteducation.org/?p=2987

Closing: The brochure as an educational or instructional device must present information in a clear, organized manner. It should give enough information that the reader can understand the process or reproduce the project.

Teacher Example:

video: http://www.youtube.com/watch?v=vry6V9PGX6w


 

Assessments: Students will share their work with class.

Project 7

Bell Ringer: Kahoot.it pin # Students will test their knowledge in PhotoShop.

https://getkahoot.com

Student Outcomes: Students will begin the practice test online at Certiport. Please use the link to access the online practice test.

https://www.certiport.com/portal//Pages/TakeAnExamLogin.aspx

Once students have completed the test please log in your score on the data board.

Studio Work Continue Lesson

Activity:

1. Certiport Practice exam.

2. Asignment Project- Brochure layout:

BROCHURE STEPS: http://parafruiteducation.org/?p=2987

Closing: The brochure as an educational or instructional device must present information in a clear, organized manner. It should give enough information that the reader can understand the process or reproduce the project.

Teacher Example:

video: http://www.youtube.com/watch?v=vry6V9PGX6w


 

Assessments: Students will share their work with class.

Project 8

Bell Ringer: Kahoot.it pin # Students will test their knowledge in PhotoShop.

https://getkahoot.com

Student Outcomes: Students will begin the practice test online at Certiport. Please use the link to access the online practice test.

https://www.certiport.com/portal//Pages/TakeAnExamLogin.aspx

Once students have completed the test please log in your score on the data board.

Studio Work Continue Lesson

Activity:

1. Certiport Practice exam.

2. Asignment Project- Brochure layout:

BROCHURE STEPS: http://parafruiteducation.org/?p=2987

Closing: The brochure as an educational or instructional device must present information in a clear, organized manner. It should give enough information that the reader can understand the process or reproduce the project.

Teacher Example:

video: http://www.youtube.com/watch?v=vry6V9PGX6w


 

Assessments: Students will share their work with class.

Project 9

CERTIFICATION TEST