Digital Design Vocabulary

Digital Design Vocabulary


angle – the author’s point of view in an story

bleed – a printed image that extends to the edge of the paper leaving no margin. It can be a line, applied color, or photograph.

by-line – line that accompanies the story identifying the author (By John Smith)



closing – DPS or single page that may include restatement of theme, staff member names, or publisher.

copy – words on the printed page. Copy can be a story, caption or headline.

cropping – the part of the photo you want on the printed page – you “crop out” the parts you don’t want.

divider or division pages – one DPS that separates the main content areas or sections: student life, sports, academics/organizations, people

dominant photo – main photo – over TWICE as big as any other photo. Action shot that attracts attention.

DPS – double-paged spread – even numbers on left, odd numbers on right.



editors – persons responsible for maintaining quality of spreads (copy and photos) and consistency across sections.

end sheet – heavy sheet inside the front and page covers.

eye line – unifies the DPS with an even band of white space across (10-12 pica width)

folio tab – Short copy that identifies the section (student life) and/or content (senior candids).



gutter – middle of two pages where the papers runs into the spine.

headline – title of story that draws the readers attention. Do NOT use content markers like Varsity Basketball as titles.



ladder – planning chart that is the blueprint of your yearbook, total pages evenly divisible by 4.



panel – series of photos that are printed directly next to each other (not a single pica in between)

photos – 5 – 7 photos on a spread is a rule of thumb.

pica – unit of measure used in printing, 6 pica = 1 inch, 12 point type is one pica in height. 1 pica is the standard space between elements.



section – one part of yearbook that treats a specific topic, such as student life, sports, academics/organizations, people

spine – bound edge of book that keeps the pages together.

story – topic assigned to typical spread, such as Model United Nations or varsity soccer.



title page – usually first page of yearbook, right side only, and may include title, theme, year, school, address, phone, fax, volume number.

trapped white space – an area of unoccupied space between two photos or two pieces of copy. Plan your spread to avoid trapped white space.



white space – unoccupied area of the layout. Plan white space as part of your spread. Keep it to the outside. Put large items like photos near the middle, and copy or small photos and/or captions to the outside.